Flourish Collective Wins The 2021 Rhode Island Business Competition

Newport, RI – May 13, 2021 – Flourish Collective today announced it won the 2021 Rhode Island Business Competition. The company received $83,855 in winnings: $50,000 in cash and $33,855 in professional and consulting services. Flourish Collective will use the funds to continue to market its family wellness platform, the Flourish Care Baby Registry.

“We are so honored and humbled to have won; it also shows Rhode Island’s commitment to bettering maternal health. This award will be instrumental in building awareness of our first-in-kind baby registry that focuses on family wellness,” said Melissa Bowley, Flourish Collective Founder & CEO.

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With the Flourish Care Baby Registry, pregnant women can register for gift bundles that include essential items for both mom and baby and wellness services that help their families thrive from pregnancy into parenthood. Flourish Care team members curated the gift bundles with products recommended by maternal health experts and mothers.

Evidence-based services are provided by a vetted, exclusive network of birth doulas, lactation counselors, postpartum doulas, newborn care specialists, fitness trainers, and more. With the Flourish Care Baby Registry, families do not have to spend hours searching for trusted providers. Additionally, just by creating an account, users get instant access to the Flourish Care’s video library for prenatal and postpartum wellness.

About the Rhode Island Business Competition

The Rhode Island Business Competition aims to create and foster growth companies in Rhode Island that will increase local employment. This nonprofit is supported by a broad range of sponsors that include private businesses, investors, foundations, colleges and universities, public entities, nonprofit organizations, and former competitors. Today, it is the leading community-supported business plan competition in the Northeast. The Competition encourages plans for new businesses, as well as from early-stage companies.

About the Flourish Collective Inc

The Flourish Collective was started with a vision to fill the gap in maternal healthcare and make wellness accessible to all moms. The Flourish Collective launched its first product, Flourish Care Baby Registry, in 2020, a first of its kind platform where expecting parents can register for pregnancy, birth, and postpartum support in addition to essential products for mom and baby. Learn more at

CONTACT: Aliza Friedlander

[email protected]